Katy Perry has spent the weekend live-streaming her life to YouTube.
It seems innocent, at first. A public relations stunt to build hype around her new record Witness.
Viewers can tune into watch her sleep and pet her dog and dine with friends and exercise in a private yoga class with actor Jesse Tyler Ferguson.
But then, there are the darker moments.
The session with her therapist where the 32-year-old pop star confesses she just wants to be “seen as Katheryn Hudson” – Perry’s real name. That she’s thought about suicide. That she cut her hair because she no longer wants to “look like” Katy Perry.
The conversations with friends where she spends hours analysing her own music videos. Discussing the way she is criticised on the internet because her bottom teeth are crooked.
For some, Perry’s behaviour is eliciting flashbacks of stars who have come before her, who have come undone in the public eye.
Stars like Britney Spears – who shaved her head during a meltdown in 2007. Days later she attacked a photographer’s car and was admitted to hospital for rehabilitation.
Or Miley Cyrus whose “wild child” behaviour in 2013 had people questioning her mental health and her partying habits.