But it wasn’t the happy snap one might imagine.
Bower and her husband, Jeremy, have five children – four boys and a baby girl – and Bower is prolific in her social media usage of them. But she took the occasion to comment on something she’s been noticing on her Instagram.
The post of Weston, which has since been deleted, begins sweetly enough, with Bower saying she was “thankful” for her “cuddly and easy” little son.
“He is one of the most helpful and sweet-hearted little boys,” she wrote. Which is why, she then went on to explain, she doesn’t understand why her previous posts of Weston “never got as many likes or comments” as photos of her other children.
“Instagram never liked my Munchkin and it killed me inside,” Bower writes in the post.
“His photos never got as many likes. Never got comments. From a statistical point of view, he wasn’t as popular with everyone out there.”
Bower then blames herself for the ‘failure’, claiming her “insufficiency” to post regular photos of Weston was the reason for the low numbers. And then she issued a ‘call to arms’.
“So can we do this right,” she encourages her followers.
“Because I truly KNOW my Munch deserves alllllll the likes.”
Finally, Bower concludes the post by explaining her motivation for it: “I revealed this feeling because I know one day he will see the numbers and have to learn that his value is not in online approval.”
Which, to be honest, is a little confusing – because why then has she noticed the numbers at all.
It was that line which proved to be the nail in Bower’s coffin; her equating success to Instagram likes has seen the post now go viral, mostly due to the enormous backlash.
“one day he will see these numbers”
I am mystified and horrified at the level of self-involvement.
— SharkHand (@SharkHand) November 19, 2018