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Katherine Heigl was the queen of Romantic Comedy in the late noughties: 27 Dresses. Knocked Up. This is Life. The Ugly Truth…
She was everywhere you looked and magazines covers bearing her face flew off the shelves. She was the break-out star of Grey’s Anatomy, and we wanted to know everything about her wedding, her babies, her wardrobe.
And then suddenly… Heigl vanished.
Until last week, when she popped up on our TV screens. In an ad for cat litter.
Now, kitty litter is very important, and cats rule the internet, but isn’t it weird to see a woman who once pulled in massive box-office dollars doing an ad for a pet product?
It’s all for an animal charity that she started, that’s named after her late brother. Heigl plays a cat psychiatrist who tells a human patient to switch to the kitty litter, Cat’s Pride. The commercial doesn’t say anything about a piece of the profits going to the charity that she started, but in other promotions for the product, she talks about how a portion of every sale of Fresh And Light Ultimate Care, a kitty litter, goes towards supporting the down-n-out animals of the world.
It was an ad discussed on the latest episode of The Binge. Where Rosie Waterland has a compelling theory about what caused Heigl’s career to splutter.
Listen to Rosie and Laura discuss it here
“The thing with Katherine Heigl is, I feel she is similar to my personal hero Laurina Fleure because she is an incredibly outspoken, subversive woman. And the problem with her is that she has spoken out when she has not been happy with things.” says Rosie.