CEO of Adore Beauty and mum to five year-old Anna, Kate Morris is a pioneer in the Australian beauty industry, revolutionising the way women shop for their cosmetic essentials by founding Australia’s first beauty e-commerce site in 1999 when she was just 21 years old. She has since transformed Adore Beauty into the nation’s biggest online beauty website, a $15 million dollar business with more than 140 signed brands, and attracting millions of visitors to the site each year.
Last month Adore Beauty celebrated its sweet sixteenth birthday with its expansion into China, an important step in the company’s growth to become the dominant online beauty destination across the Asia Pacific region, whilst providing China with a solution for consumers seeking ethical and natural beauty products that haven’t been tested on animals.
All the while, Kate has juggled the responsibilities of being a boss, mother to five year-old Anna and due to have her second baby in June 2016. Kate is no stranger to juggling career with family and has some valuable advice.
1. Be prepared to get nothing done.
The newborn stage was a shock to the system. I’d assumed that, as newborn babies don’t do much, in those first few weeks I’d still be somewhat productive after the initial recovery of giving birth. So as you can imagine, it was a rude shock when I realised I’d be lucky to shower and get out of my pjs by 4pm! This time around I’m ready, and I’ve accepted that those first few weeks will be a write off when it comes to work. Be prepared to get nothing done and if possible, organise the necessities well in advance.