All we ever hear is trash talk about the Kardashians. But I strongly believe that everyone is so very wrong about this family.
So it seems the internet in general aren’t fans of the Kardashians.
The general theme goes something along the lines of “they’re overexposed”, or “they objectify their bodies”, or “there’s too much Kanye in the Kardashian Klan”.
All valid points. However, I disagree with each and every one of them.
When we look back at this decade, I am confident we will refer to the Kardashians as fierce warriors in an otherwise confusing time. They will be thought of as revolutionists of the selfie, pioneers of the full frontal nude photo, and leaders in drawing out a reality TV show for many, many, many years.
I am truly behind their behinds, and truly believe there are a number of lessons we can all learn from these brilliant masterminds.
1. They are as (if not more) clever as the likes of Zuckerberg
Many trace the Kardashian’s fame back to a sex tape that Kim and ex-boyfriend Ray J filmed, and use this to discredit their fame:
What isn’t being said though, is the brilliant decision to take a run of the mill sex tape and use it to launch a thousand Kardashian careers. Or 8. Same same.
And it’s not just the sex tape. Collectively they have made money off socks, science fiction books, phone apps, nudity, marriages, divorces, hair, clothes, more nudity, and every single one of their body parts.
If that’s not entrepreneurial ingeniousness, I don’t know what is.
2. They are in control of their commodification
The digital world is a scary one. Even if you’ve never posed for nude photos, there seems to be a good chance they’ll still somehow end up online.