Today, a family are standing around a hospital bed, willing a man back to life.
Yes, the hospital is in Las Vegas, and the family are among the most famous in the world.
Yes, the airport than runs alongside the infamous Vegas Strip is choked with private jets as sports stars like Kobe Bryant fly in to join the vigil.
Yes, doctors that only the mega-rich can afford are being employed, and a horde of journalists and photographers are camped outside in the 33-degree heat, waiting to snatch an image of a famous face contorted in emotion, a heated argument, a comforting embrace.
Right now, medical professionals in that hospital, as well as an army of nurses, florists, cleaners, wardens and cooks will be fielding bribes for skerricks of information about what’s going on in one room, in one bed, of their facility.
That’s because the man in the bed is Lamar Odom.
He is a famous basketball player. But that’s not why the cameras are there. The cameras are there, and the bribes are being offered, and his status was even reported on this morning’s Australian ABC news report, because he was once married to a Kardashian.
But is that also the reason he is in the hospital bed? Did his association with a family well known for selling everything to the highest bidder ultimately land him at a brothel in country Nevada, foaming at the mouth after a three-day sex and narcotic binge?
Did his short marriage to Khloe Kardashian inevitably end with him in a coma, suffering multiple strokes, with his kidneys failing?
Plenty say yes. Today in the Daily Mail Piers Morgan wrote that Lamar should never have had tried to “Keep up with the Kardashians”.
There are entire websites devoted to ‘Men Who Have Had Their Lives Ruined By The Kardashians’ where Lamar’s name appears next to Kim Kardashian’s ex-husband, Chris Humphries, her hapless brother Rob and of course Scott Disick who has recently left his family after succumbing to his long struggle with alcoholism.
And there are a hundred tabloid covers that paint Khloe and her sisters as vampiric man-slayers, emasculating rich powerful men left, right and centre.
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Can it be true that these women – this clan of strong females led by their matriarch who together are worth more than $300million – are trampling through the lives of these poor innocent men, dragging their names through the dirt, forcing them to fall to their addiction demons, bleeding them dry, casting them aside?