Move aside Kimye and Taylor Swift, there’s a new celebrity feud in town. And we have to admit, this one hurts just a little bit more.

Exes Justin Bieber and Selena Gomez are currently locked in an Instagram comments war, and it’s getting nastier by the hour. It all started when Bieber slammed his fans for spamming his rumoured new girlfriend, 17-year-old Sofia Richie, with messages of hate.

“I’m gonna make my Instagram private if you guys don’t stop the hate this is getting out of hand,” Justin captioned the snap. “If you guys are really fans you wouldn’t be so mean to people that I like.” While Justin does have a point, his ex-girlfriend, fellow singer Selena Gomez, also offered up her two cents on the matter.

“If you can’t handle the hate then stop posting pictures of your girlfriend lol — it should be special between you two only. Don’t be mad at your fans. They love you,” she commented. Cue the beginning of a dramatic back and forth.

Happier times: Justin and Selena as a couple in 2012. Image via Getty Images

"It’s funny to see people that used me for attention and still trying to point the finger this way. Sad. All love. I’m not one for anyone receiving hate," he responded to his ex's comments. "Funny how the ones that cheated multiple times, are pointing the finger at the ones that were forgiving and supportive, no wonder fans are mad. Sad. All love,” Selena quickly replied.

she killed it #SelenaEndingJustinParty pic.twitter.com/wYzYnGdOKC — on purpose paulina (@chanelnkordei) August 15, 2016

Bieber then dropped a 'Jelena' bombshell, suggesting that Selena had in fact cheated on him with One Direction singer Zayn Malik.

"I cheated...oh I forgot about you and Zayn?" he wrote.

Um. WHAT. JUST. HAPPENED.

via GIPHY

Of course, it's not a proper celebrity feud without a bit of Twitter chatter, right?

The whole world atm #SelenaEndingJustinParty pic.twitter.com/1Ym0nPnViW

— Gòmez (@thatgomezboy) August 15, 2016

This masterpiece needed to be fraimed #SelenaEndedJustinParty pic.twitter.com/QmO4dyAWg5 — on purpose anna ◟̽◞̽ (@annalovesloueh) August 15, 2016

Selena is yet to respond to the claims she cheated with thePillowtalksinger, instead choosing to remain silent (for now).

For fans who have spent years praying for a Justin and Selena reunion, this latest spat spells the end of a potential fairytale ending for the pair. In the words of Justin Bieber:Sorry, guys.