As a mother of three lucky children who sleep in a warm bed, in a safe home, and enjoy a great local education and nourishing food, I often asked myself why eight million children die every year from preventable diseases and why 67 million children aren’t in school?
I then reflected on what could I possibly do. In my mind, we certainly did not need another charity in Australia’s crowded charity market, yet the charities doing such great work and making a positive impact actually need more money.
So how could I help? Could my background in branding and marketing make a difference? Perhaps I could build a global fundraising event – unlike the others. A fundraising event that was affordable to all and not expensive, something that was simple and easy to participate in, something measurable, something that did not produce merchandise in order to raise money because in my experience most of it is just more landfill that erodes the value of the dollar reaching those in need.
The solution I came up with while throwing ideas around with my husband launched this week as 1$day – one day of the year, when we ask everyone who can, to give $1 for those who can’t.