beauty

Jessie J just posted the most honest celebrity "bum pic" we've ever seen.

Posting a picture of your bum on social media – or a “belfie” as its become affectionately known – isn’t exactly breaking new ground anymore.

Lady Gaga, Rickie Lee Coulter, Cheryl Cole and half the Kardashian family have all posted them at some point.

But never has it been done quite like Jessie J.

There was no pretending to be candid, no Shakespeare sonnet, and not a #blessed or #flashbackfriday hashtag in sight. No, The Voice judge was refreshingly unabashed and unapologetic about her selfie.

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“I could write a deep and meaningful quote to make this less of a ‘pic of my bum’ but that’s all that it is. No deep quote. Just a pic of my bum,” she wrote on Instagram.

The 28 year-old singer’s selfie shared an important message about self-love. Post continues after gallery.

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“I have been working on my body recently. When I can be bothered. To gain weight and to be stronger, fitter, healthier and to feel good!” she continued.

“Accepting my cellulite BUT doing something about it instead of just moaning about it. A bit of self love and celebrating the body you’re in is POSITIVE and needed.”

 The singer shared several other pictures with the same attitude.

I’m in a “f*** what people think” kind of mood. I like this mood. And I like this picture.

A photo posted by J E S S I E . J (@isthatjessiej) on

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Back trying my best to be fitter ???? Weight gain and muscle building. Looking after myself. #selflove

A photo posted by J E S S I E . J (@isthatjessiej) on


It was a move her followers responded overwhelmingly positive to.

“Queen of bum pics,” wrote one fan, while another added “You are beautiful in everyway possible. Good luck on achieving your goals!”

More of this, please.

Image: Instagram/@JessieJ