
Clearly, someone at Campari’s advertising agency thought so because this is what they did to the original…….after the jump.
Just to recap side by side?
Another victory for Photoshop. Another loss for any hope of a realistic portrayal of the female body. Oh well, women don’t REALLY need anywhere to store our internal organs. That’s what handbags are for!
The first shot was leaked and makes a mockery of the second which appears as part of a Campari calendar, shot by legendary photographer Mario Testino. Actually, it may have been him who demanded the retouching. Most photographers insist on doing their own.
I wonder how the shots leaked? Someone must have been pissed off. Maybe it was A NEW MOTHER WHO WAS INDIGNANT ABOUT ALL THE ‘LOOK HOW HOT NEW MAMA JESS IS MERE MONTHS AFTER HER BABY WAS BORN?’
That is the sound of me feeling a little bit better about myself.
Here’s another side-by-side:
And here are some more of the shots from the calendar which look similarly ‘shopped.
Mia Freedman
Co-Founder, Mamamia
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