Uh oh. Jessica Alba is being sued for telling fibs.

The Honest Company is being sued for dishonesty. You can’t make this stuff up.

It hasn’t been a good year for the Honest Company. Jessica’s non-toxic all-natural household products organisation was being slandered over the internet just last month when their natural sunscreen proceeded to leave a lot of people badly sunburned.

Jessica Alba and her company. Source: Instagram @JessicaAlba

And now, a class-action lawsuit has been filed, suing the Honest Company for US$5 million in damages. The plaintiffs are accusing the company of “deceptively and misleadingly” labelling their products, claiming that some products are natural when they actually contain synthetic ingredients like Methylisothiazolinone and Phenoxyethanol.

Do you know the best way to piss off people who like buying all-natural products? SYNTHETIC INGREDIENTS with LONG NAMES.

In response to the lawsuit, Jessica released a statement on the company’s behalf, calling the lawsuit ‘baseless’;

I was with you until those obnoxious hippy kids’ names, Alba.

I’m a bit of a cynic when it comes to the organic movement, so I’m not the target market for natural stuff. You know what else is natural? Chlamydia. Blowflies. Dog shit. Not all natural things are nice. If my sunscreen has a few cancer-preventing chemicals in it, slather me up. Just being HONEST, company.

But for the people who really do care, who only want natural things in their natural products, Jessica and her fancy hippy company have some serious ‘splaining to do’.

Luckily for her (and daughters Honor and Haven), Jessica’s company is worth US$ 1.7 billion.

A pesky little $5 million lawsuit? Petty cash.