Jennifer Hawkins is a businesswoman. Sure, we first met the 33-year-old on stage as she was crowned Miss Universe in 2004. But in 2017, Hawkins is well and truly in the business of, well, building businesses.
Establishing her swimwear line, Cozi by Jennifer Hawkins in 2007 was just the start of a buzz that’s been hard for Hawkins to shake ever since. Her tanning range, Jbronze has cemented its position in bathroom cabinets across the country, and Sesión, her tequila brand with husband, Jake Wall, has done the same in liquor cabinets.
Add to that a causal million-dollar property portfolio, J Group Projects, and lucrative brand ambassadorships with major companies such as Mount Franklin, Myer and Colgate, and things are looking pretty darn golden for the beach girl from New South Wales. And by golden, we mean an estimated worth of more than $10 million.
For someone who started her career as a cheerleader in her hometown of Holmesville, it’s a huge achievement, and a credit to her intelligence. Because behind the face that’s represented Mayer for more than a decade, and is now a shareholder in the company, is a proven brain for business.
No, we’re still not sure if Jen’s got Trump on speed dial, but we can confirm her successful ventures have had a lot to do with making mistakes, as we found out chatting with her at the launch of Mount Franklin Lightly Sparkling’s new range of sparkling water with a Hint of Natural Flavour in a Can.
“Oh my gosh yeah, I’ve made some mistakes, but the downs make the ups so much more exciting,” Hawkins told Mamamia.
“It’s a roller coaster ride and it’s not always perfect and rosy. [The biggest thing I’ve learnt is] when you’re going into partnerships with people, make sure you’re on the same page from the very beginning, that you see eye-to-eye and have the same outlook for the company.”
One of the mistakes she’s referring to is that of her highly anticipated footwear line, JLH by Jennifer Hawkins which made it’s short-lived debut in 2010.
“That was a business I had the best intentions for,” Hawkins told News.com.au in 2016. “I jumped in, I gave it 100 per cent, and I think there’s a point where… I went, ‘OK, I had fun doing it, it was a great opportunity, I’ve learnt a lot.
“But I had to let it go. And that’s all right. It happens. I was devastated at the time, for sure, but I learnt so much.”