Australian fashion designer Jayson Brunsdon has launched his first children’s range with his baby boy at the heart of the campaign.
Brunsdon says it was “natural” to feature his 15-month-old son Roman because he was the inspiration behind it.
“You’re stuck at home for six months and you come of that bubble and you start looking around in shops for things and you just can’t find exactly what you want,” said Brunsdon.
“So we started looking for Roman and it was a natural progression that we should put him in the campaign. He’s such a cutie anyway. He’s gorgeous.”
On set, the toddler was on his best behaviour and didn't cause any dramas.
"He loves jumping around and having his photos taken - and playing with all the other kids. He’s a natural. He had a lot of fun, " said the designer.
But even gorgeous toddlers have limits - so organisers had to run the shoot to tight time constraints.
"You’ve got like a half hour window before concentration kind of wanes and he gets hungry."
But Roman's not new to the limelight, he was on a Vogue shoot at two months old.
"Roman was really comfortable standing on the set with 20 people looking on. I guess he’s used it now – he’s an old pro."
The clothing range is for children aged one to six and comprises of 150 styles with prices from $9.95 to $79.95.
"We wanted to take vintage, quirky, little romantic style pieces - which is what we’ve always done - and apply them to childrenswear," said Brunsdon.
The fashion line also includes formal pieces for parties and christenings because Brunsdon and his partner, Aaron, saw a gap in the market place for "affordable cool, stylish pieces for children". The designs were created by both parents.