You’ll still get five cents change after buying this Sportsgirl Pout About It! Lipstick in “Flirt”.
Imagine you’re buying a new lipstick. Do you err towards the ‘investment’ purchase – an expensive, designer lipstick in a classic shade that costs more than a fancy dinner – or a budget brand from the chemist in a bright yet trendy shade (that leaves you enough change for a coffee)?
I used to belong to the ‘investment’ school of shopping. Everything I bought had to be worn everywhere and used for the rest of my life – or at least until it ran out. This meant I thought really hard about every purchase I made, whether it was beauty products, clothes or even furniture.
This made me feel superior, as I believed I was investing in an amazing-looking future. Plus it gave me an excuse to buy expensive designer brands. Sure, I couldn’t afford it, but at least Future Me would look stunning, right?
Well, I have a shocking new theory for all you shoppers our there: investment purchases don’t work. They’re a waste of money.
No-one is more shocked and disappointed by this news than me. Gone are my smug designer brands, replaced by bargain-basement finds that are practically disposable. And you know what? I couldn’t be happier. Especially because many budget brands are producing such high-quality, on-trend products lately.
A beauty product I’m loving this season is brightening makeup. Allow us to introduce you two. (Post continues after video.)
Here’s why investment purchases didn’t work for me.
1. Tastes and styles change
Buying a new lipstick each season in the “it” shade from an expensive brand just doesn’t suit my wallet any more.
Likewise, choosing a sensible, wear-everywhere shade from a designer brand doesn’t suit my adventurous and changeable tastes. I’d rather spend $10 on a high-quality, fun-coloured lipstick from Sportsgirl instead.