The hashtag #BoycottLimeCrime is taking over social media as a protest against alleged credit card theft, faulty and repackaged products, and in response to some comments by the founder and owner of the cosmetics company, Doe Deere. It’s closely followed by #FlushYourGlitterDownTheShitter – which, you have to admit, has a certain ring to it.
An undisclosed number of customers recently learnt that unauthorised access was gained to Lime Crime’s website server between October 2014 and February 2015. Malware designed to intercept customer data, including credit card information, was installed and while the Lime Crime website has since been moved to a new platform, the length of the breach sparked outrage.
Here are a few of the posts on Instagram under #Boycottlimecrime (post continues after gallery).
Customers took the brand to task on Instagram for not contacting those affected directly and Buzzfeed published a list of ’15 rainbow lip colours that will not steal your credit card information’.
Recent revelations that Lime Crime will only sell many of its latest and most sought-after products to customers attending IMATS NYC have also sparked outrage. An online petition called ‘#BOYCOTTLIMECRIME at IMATS NYC’ currently sits at 7,073 signatures and counting.
Lime Crime has been riddled with controversy since its launch in 2004, with claims of makeup repackaging, cultural appropriation and firing off cease-and-desist letters when beauty bloggers write negative product reviews. A full history of Lime Crime’s, uh, crimes against beauty reveals that Deere allegedly once threatened to sue a 13-year-old girl over image crediting, created a fraudulent charity raffle for publicity purposes and posted a picture of herself dressed as Hitler for Halloween. Oh dear.