I’m never more convinced of all the things I’m going to do to better myself than when I’m late-night scrolling.

It’s Friday night, the kids are (mostly) in bed, glass of wine in hand. It’s just the couch and me and the endless possibilities offered, nay, suggested to me via my socials.

Now this post is in no way sponsored, although given the brands I’m about to mention, it bloody should be.

No, it’s just one woman bravely disclosing all the ways she’s been sucked in via sponsored posts on social media.

Watch: Shopping in a relationship vs shopping while single. Post continues below.

1. Ecosa pillow, via @ ecosa_sleep.

A couple of years ago I stuffed my neck. Really badly. I couldn’t turn my head. I couldn’t do a head check when driving.

I must have discussed said neck issue within earshot of my phone, because next minute… “Pain in the neck? Your pillow could be the culprit.” Click. It’s one of those ugly-looking contour pillows, but it’s infused with antibacterial charcoal, there’s memory foam etc. etc.

It’s promising miracles. It’s offering a 100 night trial and free returns. It’s expensive, but not as expensive as all the chiro and physio I am forking out for. Add to cart.

Reader, my neck was 80 per cent fixed the next morning and two years on, that neck problem is a distant memory. I am now the person who packs their pillow to go on holiday.

2. Shakti mat, via @shaktimats.

The promises are really big on this one. The influencers are right on board. I think I was short a Christmas present for my dad and there was some kind of buy one get one free thing happening.

I think I may have thought that lying on a bed of spikes might make me more inclined to meditate. Click.

My dad has never once mentioned this mat. In hindsight, I don’t think he could lay on the floor and get back up again.

My mat lives rolled in my wardrobe with my yoga props that I similarly do not use. Unsurprisingly, the Shakti mat is very uncomfortable and I noticed no perceivable benefit after my one try. If you’re a sadist, walking on it is actual murder.

3. Fazeek oil burner, via @fazeek_home.

I had real doubts about whether this glass oil burner would show up at all and I’m pleased to say it did and that it is just as attractive IRL as in the insta pics.

It's sitting pretty on top of my fireplace but I have yet to burn any actual oils in it. It has been 13 months since delivery.

4. The SWEAT App, via @sweat.

This was a lockdown desperate measure. What to do with no gym? Surely Kayla Itsines and Kelsey Wells have got me covered? God those before and after shots on Insta are incredible. This will definitely be me.

Turns out it was most definitely not me, however it was a neat little app to prompt me to get my body moving while stuck inside our four walls for the majority of 2020.