Goodbye flat pack, hello snap pack!
IKEA has heard the anguished cries of tormented customers worldwide, and found a clever new solution to the tradition of Allen key madness.
They call it a ‘wooden dowel’, and it’s a new type of fitting that secures pieces together without the need for nails, screwdrivers, hammers, or advanced engineering degrees. All you’ll need to do is unpack, and snap.
Like a giant adult jigsaw puzzle, the wooden dowel connected items are set to save hours in setup time, and hopefully attract previously frustrated customers back to the IKEA stores.
Range and supply manager of IKEA international, Jesper Brodin, told The Sun the move will simplify the process significantly.
“IKEA furniture typically contains quite a lot of fittings. We see some challenges in the time and interest in doing that. So we wondered what would happen if we took them out totally," Brodin explained.
“We are now into the implementation phase of making it possible for you to click your furniture together.”
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