Half an hour after we published an edited version of this article, the death of Apple’s co-founder and chief architect Steve Jobs was announced to the world.
And while it didn’t seem right to leave this story up initially, it was in its own way a weird tribute to this empire of technology that has changed our lives.
The one that, almost single-handedly, came from the genius mind of Steve Jobs.
As with all success stories there are darker sides and nothing is perfect.
My friends think I’m single. But that’s not quite the whole truth. They don’t know I have a partner. Black, thin, loves to be touched.
It’s name is the iPhone 3GS and our romance has lasted more than two years. Wait. Hold your disdain.
Researcher Martin Lindstrom thought what we all pretended to know: that our involvement with our Apple products (but particularly our phones) was like an intense addiction the likes of heroin addicts, drug users and alcoholics. An addiction of the mind and technology. But when he got around to carrying out detailed scans of the brain he discovered that something else was a better fit.
Turns out we aren’t addicted to our iPhones. We’re in love with them: