15 of the best vintage Australian TV ads. How many do you remember?

Sic ’em Rex…

If you remember this iconic line then you, my friend, are in the right place. We are about to take you on a trip down memory lane.

This list of the 15 most memorable vintage Australian ads shows that with a memorable jingle and a cracking one liner, the best examples plant themselves in our brains and never quite leave. It might not be exhaustive, but odds are your favourites are in there.


iconic australian advertisements


And if you who grew up in Australia in the '70s and '80s, which commercials you remember the most?

Ants Pants

This ad is iconic. And so what if she was getting her pet anteater to give her special cuddles - who are we to judge?




Before you watch this, just know you will be walking away with an earworm.  Oh Oh, Razzamatazz, Razzamatazz leg magic...

Holeproof Underwear

We all remember this advertisement. And no, I'm not proud but HEY, those security ladies were only doing their jobs right? One day, you're gonna get caught...


"If a complete stranger suddenly gives you flowers, that's Impulse". Or, you know, he's stalking you...

Cadbury chocolate

I'm still not entirely sure what a hard boiled egg, a milk bottle and burning paper had to do with chocolate but since when did we ever question chocolate?

West Coast Wine Coolers

Okay, if your nightclubbing glory days took place in the early '90s then THIS will bring back all of the memories for you. Possibly not good ones.

Rio Underwear

I could explain this but I probably don't really have to.

Yellow Pages

NOT HAPPY JAN. Timeless.


The brand won't be a familiar anymore but I song and story most definitely will be. The way we were.....


Look, let's not focus on the fact that Mrs Marsh had, like, 25 kids to take care of on an excursion without a teacher aide. Let's instead remember this advert and the fact that you, like me, can probably almost repeat it, word for word.

Aids Prevention

I've thrown around the word 'iconic' a lot in this post but this ad epitomises the word. Whether you were an adult at the time or a child, this ad for Aids prevention scared the bejesus out of all of us. It was so successful the aids virus underwent a fundamental downturn in diagnosis.

Slip Slop Slap

Everyone fondly remembers this pelican with a lisp who reminded us to be sun smart. Because let me tell you, up until that point, we most definitely had not been.

Smiths Chips


Life. Be in it.

Obese Norm, the big fat fattie who sat around on the couch all day, got a wake-up call from this '80s  advertising campaign. The message: Stop sitting on your arse, Norm, and get moving. Or, Life - you should be in it.

We hope you've enjoyed these flashbacks but if you're still hungry for more,, take a look at these advertising blasts from the past. Prepare to cringe...

Also, we've only showcased 14 of the best retro Australian TV ads, please let us know what we've missed in the comments below.

Great mash of all the best Aussie TV ads circa 1986. Pay particular attention to the AWW one.


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