What do you get if you cross X and Y? A GRUP. Sorry. It’s Sunday. Your coffee may not have kicked in yet so I’ll back up and go slow.
You know how you can’t open a newspaper lately without falling over 17 articles about Generation Y? Who they are, what they want and why they wish all other generations would hurry up and die?
And how the media is generation-obsessed, painstakingly defining the characteristics of Ys, Xs and baby boomers?
Well, dividing humanity into homogenised Happy-Meal boxes may have
its purpose, but there will always be a bunch of people who don’t
conform to their assigned letter of the alphabet. Sound like you? Maybe
you’re a GRUP.
GRUPS are 35+ year old men and women who look, talk, act and dress like people who are 22 years old. An XY hybrid. A social group that is technically of one generation (X) but behaves like another (Y).
The inelegant name, GRUP, was invented by writer Adam Sternbergh who identified this sub-genre in a recent New York magazine article. He explains it as “a nerdy reference to an old Star Trek episode in which Kirk and crew land on a planet run entirely by kids, who call grown-ups “grups”. All the adults have been killed off by a terrible virus, which also slows the natural aging process, so the kids are trapped in a state of extended prepubescence. They will never grow up. And they are running the show.”