If you’re not aware of the PR nightmare Arnott’s is currently trying to grapple with about their new and improved Shapes biscuits, then you obviously live under a rock.
Or perhaps you have actual stuff to do.
Anyway. Arnott’s, that great Australian icon owned by Campbell’s in the United States, have a delicious range of snack crackers called Shapes. Shapes come in a variety of, yes, shapes and flavours.
Shapes, which are baked and not fried as some sort of loose hat tip towards health, have recently launched their ‘new and improved’ range.
And, well, The People are not happy, which we reported yesterday.
The whole point of #bbqshapes was eating the delicious red flavour from the bottom of the packet. Not digging the new “improved” ones.
— Tora F (@puffin89) April 27, 2016
They’ve changed the taste and texture of Barbeque shapes and i have lost my will to live — Carpathian Kitten (@keysunderneath) April 16, 2016