There’s something Jo Robin needs to get off her chest about Jamie Oliver. Sorry, everyone.
That lispy, lovable food-maker Jamie Oliver is at it again. Changing the world one affordable healthy meal idea at a time. Christ, he’s unbearable.
Maybe it’s because it’s Friday and I am extra grumpy, but this morning I endured three minutes and 28 seconds of smug British celebrities waxing lyrical at me about healthy eating and you know whose fault it was? Jamie f*cking Oliver’s. I wasn’t happy about it, let me tell you.
The video, which is the latest viral iteration of Oliver’s Food Revolution, features celebrities including Ed Sheeran, Sir Paul McCartney and Hugh Jackman and has been clogging up my news feed all freaking morning.
I swear to God it is the worst thing since Band Aid ’84. Just watch it (post continues after video).
Oliver has labelled today Food Revolution Day and is hoping to get one million people to sign a petition to force government’s to create food education programs for children and inspire people to think about what they’re eating.
“We’re currently facing a global obesity epidemic, with 42 million children under the age of five either overweight or obese across the world,” he writes.
“It’s essential that we arm future generations with the life skills they urgently need in order to lead healthier, happier, more productive lives. I passionately believe this is every child’s human right and I hope you agree.”
Okay okay, I agree. It’s a fantastic campaign, but it doesn’t mean I like your adorable rapping, Oliver. And my caffeine-fuelled frustration got me doing a little research in a desperate attempt to back up my irrational fury.
Here’s what I’ve got.
1. He’s much richer than I am.
One of the main — and only — criticisms that has been levelled at Oliver is that he is out of touch with common folks (SMUG! I knew it!). Despite humble beginnings, he is now worth an estimated $242 million.
In 2013, he told The Guardian that he couldn’t understand people that eat “chips and cheese out of Styrofoam containers” while sitting in a room with a “massive fucking TV”.
“The fascinating thing for me is that seven times out of 10, the poorest families in this country choose the most expensive way to hydrate and feed their families,” he said. “The ready meals, the convenience foods.”