Before Genevieve Le Hunt started her own business she was working part-time in PR and was known in the office the “person who brings cake”.
But being lactose intolerant, the Melbourne-based 30-year-old liked to try out recipes that didn’t make her feel ill. Of course, sometimes she just wanted a short-cut and to bake from a packet mix.
“I was trying to make an egg replacement and I thought this is just ‘too hard basket’ and I went to the supermarket and there wasn’t really anything there.”
That's when - back in October 2013 - she had the idea to start selling pre-prepared mixes with a healthy twist.
As Gen told Mamamia, she only started her business, Bake Mixes, as a way to make an extra $150 a week to supplement her part-time income from her PR role and her casual job in retail.