Counterfeit cosmetics is big business. And it’s no wonder really. With Australian women spending more than four billion dollars a year on makeup and skincare, it’s safe to say that we are well and truly in the sights of scammers.
But how exactly do you spot a fake? Well, the only way to be 100 per cent sure you’re going home with the real deal is to purchase your products from a reputable seller. This means a department store, makeup counter or authorised reseller.
But when you consider that Aussie girls are sometimes paying more than double the retail price of that charged overseas it’s understandable that a lot of us have been tempted to look for a better deal.
“Is it really an issue though? I mean, you’re just paying for the name aren’t you?” Uh, no. That’s not exactly the case. Sure, big name makeup brands also rake in the big dollars but with those profits, they’re able to fund research, testing and product patents. That way they can ensure the best possible product for the customer (that’s you).
“Is there any risk to purchasing counterfeit products?” Yep, huge ones.
Well known makeup brands hold their products to very strict quality control standards. More than anything, it's for your safety. (I learned the hard way after I was tempted to try and find discounted Urban Decay Naked eyeshadow palettes and ended up with an allergic reaction so bad that I needed time off work.)