One of your favourite high-street stores has been playing a cruel, cruel joke on you.
OK, so it’s unintentional, but that doesn’t take away the shame we feel about all the times we’ve bragged about our latest purchases from Zara — and unknowingly butchered our pronunciation of the brand’s name in the process.
You’d think it would be straightforward. Four letters, two syllables, one easy word pronounced just like the girl’s name — ‘Za-Ruh’.
Alas, no. A store employee recently revealed to Refinery 29‘s Rachel Besser the ‘proper’ way to say the brand’s name, and we weren’t even close.