About a month ago, I was chatting to an acquaintance whose Instagram following has mysteriously skyrocketed in the last year.
“How did that happen?” I asked her, full of curiosity and about 45 tablespoons of cynicism.
“Oh, you know. I just post really regularly and engage with other people’s content,” she told me like a total liar. “It happened, you know, like, super organically.”
I smelt a rat. A big, fat Instagram rat. After the New York Times reported that a heap of Instagram influencers are fraudulently acquiring their followers, my interest was well and truly piqued: In 2018, can you really become Instagram famous without cheating the system?
Naturally, I decided to find out. On my own account. In 10 days.
Aaaaaaaand here we are.
This is what I, along with my Instagram brainstrust – which consisted of an established beauty influencer, male model, and food blogger – decided was required for this extremely important ‘Make Mich Insta Famous’ experiment:
- I must post one thing to my Instagram feed every day, and one thing to my Instagram Story every day.
- I must formulate a “content plan” and stick to it.
- I must like/comment/interact with over 100 images a day. (I’m told this helps. I have absolutely no idea why.)
With a green tick from my manager, a heart filled with regret, and an exceedingly wary boyfriend, I embarked on my mission.
Instagram fame, Here. I. Come.