Out of every step in my makeup routine, I personally find brows the hardest to get right.
One inevitably ends up darker than the other and they are never, ever even. And I know, we've been taught that brows are meant to be sisters, not twins, but if there was a way to make them as symmetrical as possible, I'd be all over it.
Side note... here's how to create a non-black smokey eye. Post continues below.
In 1997, Anastasia Soare, founder of makeup brand Anastasia Beverly Hills, came up with the 'golden ratio' brow technique. It's designed to find balance and symmetry depending on an individual's face shape and ultimately, accentuate our best features.
Now, in 2022, the technique is going viral on TikTok, after a user created a clever golden ratio filter that thousands of others are now trialling themselves.
@gracemchoi New filter to help you draw your perfect #goldenratio #eyebrows ! ✍🏻🤨——————————— #brows #eyebrowtutorial #eyebrowchallenge #eyebrow ♬ original sound - gracemchoi
But is the brow technique really that simple?
I spoke to Talia Cich, the Executive Director of Education and Artistry at Anastasia Beverly Hills to learn what the golden ratio technique is, the products needed to achieve it and the exact steps to follow, then I tried it out for myself.