In 2010, a photo-sharing app launched - and it would completely change the way we consumed information. Fast forward 12 years and that app now has over one billion monthly users and is the third most popular social platform in the world.

I’m talking about none other than Instagram, of course.

And if you’d have told me a decade ago that I’d be making a living through sharing my opinions online – I would’ve laughed out loud and gone back to cramming for my final exam. But here I am in my 30s and content creation is my full-time job.

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Hi, my name’s Alisha and I’m a beauty influencer.

If you’re wondering what that is, you’re not the first. So, I’ve compiled a mini-FAQ on the five common questions I always get asked.

1. What’s a beauty influencer? Isn’t that just like a regular influencer?

Correct, except my niche is beauty - more specifically, skincare.

I spend my time creating content to make skincare more digestible (think everything from skin tips to breaking down ingredients and reviewing new product launches).

Every ' skinfluencer' has their own way of creating content but for me, I like to lean into the infotainment category; so, whilst my posts are 'skinfo' heavy, they’re wrapped up with humour.

Jokes aside, I’ve found that incorporating my personality into my content provides a more authentic connection with my audience. And as long as they’re laughing (and wearing SPF) I’m happy.

You’ll also find makeup looks and dating chat (because who doesn’t love a good ghosting story?) on my profile.

https://www.instagram.com/p/CXkycoLPn63/?utm_source=ig_embed&utm_campaign=loading

I also spend a large chunk of my time writing for various online media outlets reviewing (you guessed it) skincare and beauty.

2. But how do you make money?

The same way you do - by showcasing a product or services’ value to consumers. Except, my name is attached to it, which is why an influencer’s personal brand is extremely important.

Showing up as your authentic self is the key to building trust between you and your community.

Logistically, there are several ways influencers are renumerated:

3. You must go to so many cool events and get heaps of free stuff?

Yes, and no.

Just like with any job, there are busy and quiet periods. I’ve gone from weeks where there are two events a day, to months without.

And whilst events are extremely fun, they can de