Once upon a time, throwing together a last-minute outfit took time, imagination, and a damn good selection of accessories.
However, in our new climate of fast fashion and cheap-as-chips prices, the Thursday evening ‘what am I going to wear on the weekend?’ crisis is solved with a simple trip to your local shopping center – or a spot of fast delivery online shopping.
For the same price of a cheap meal, you can now be decked out head-to-toe in the latest fashion trends. Sure, the clothes might not last more than a few wears (or an encounter with the washing machine), but who cares when you are able to scratch that sartorial itch for under $50?
Sitting in a pile of clothes on your bedroom floor and moaning “I have nothing to wear!” is almost extinct, and we’ve never felt happier. But have you ever wondered how this love ’em and leave ’em fashion movement has been made possible?
The cost of the rapidly expanding ‘fast fashion’ industry is devastating to both the planet, and the people caught up in the production process. It’s time to stop and consider the true cost behind the price of fast fashion.
We are quickly racing towards the intersecting point where supply and demand in the fashion industry crash. We are demanding more than ever, faster than ever, and cheaper than ever. How fast can we expect the suppliers to run?
The 2015 documentary ‘The True Cost’ is one of those movies you can’t un-see. Tracking the production of cheap and cheerful Western fashion items from the rack all the way back to the factory, the viewer is shown scene after mortifying scene of horrifying work conditions, factory waste, human loss, and massive pollution.