Thousands of outraged parents have signed a petition against lingerie company Honey Birdette’s “porn-style” advertising on shop fronts.
The petition, which has so far gained more than 30,000 signatures, was launched by a Melbourne father who was “sad” and angry after his two young children were exposed to the advertising while shopping.
“This shop front featured near-naked women clad only with sheer lingerie in all their raunchy glory,” Kenneth Thor explained.
“These images are not something that I wanted my young kids to see, so I hurried past hoping that my kids would not notice.”
"My heart sank as my four-year-old daughter suddenly shrieked, 'Look! Why is she not wearing any clothes?'. Even worse, her shrieks caught the attention of my six-year-old son, who came running and together they stared and pointed at the porn-style images trying to make sense of them."
The petition calls on Westfield Group's CEOs, Peter and Steven Lowy, to "stop Honey Birdette from using porn-style advertising... in Westfield’s family-friendly shopping centres".