Meet Hijarbie – the hijab-wearing fashion doll and face of an Instagram account created by 24-year-old Nigerian woman Haneefah Adam.
The account features Barbie dolls wearing traditional Islamic veil, the hijab, and styled in beautiful, home-made outfits inspired by modern Muslim women’s fashion.
After just 9 weeks of posting, Hijarbie has collected more than 36,000 followers, with the account attracting an overwhelmingly positive response from Instagram users.
Adam told Al Jazeera she started the account after noticing the lack of outfits for the popular doll that reflected the way many Muslim women dress.
“I set up the account initially to create an avenue to make modest outfits for dolls, because I haven’t really seen one before,” Adam told Al Jazeera.
“Before I created the account, I hadn’t seen a doll in hijab that had her own account and personality. This account provided that hijabi style avenue.”
Adam represents many modern Muslim women who enjoy dressing fashionably, while stills adhering to their faith.