In the wake of any reality television finale, it’s not unusual to see contestants leverage their new-found fame to promote a new business venture.
But this week, there’s one venture in particular that’s been raising eyebrows, with some critics arguing that it’s peddling “dangerous” health advice.
The company currently operates via an Instagram account, and describes itself as: “One doctor. Two health coaches. Offering one-on-one coaching sessions. Weight loss. Healthy eating. Movement. Mindfulness. Well-being.”
In posts on the account, The Weight Loss Trilogy offers advice to that effect. Including one tip that’s been broadly slammed by followers and criticised by a number of professionals in the nutrition and mental health industries.
Alongside a cartoon that reads, “The perfect snack does not exist”, the company has penned a caption in which it “highly” discourages people from snacking between meals.
“The body needs to devote a certain amount of time to repair and maintenance. Critically, this cannot take place whilst you are also digesting food,” the post reads.
“Snacking also prevents ketosis (i.e., fat burning).”
The company advises followers to instead “have a glass of water/cup of herbal tea”, “go for a walk, phone a friend, read a book”, or simply “Surf the ‘hunger wave’… it will pass”.
Another post suggests not drinking coffee between meals, unless it’s black coffee, or at least reducing the amount of milk you add.