Look closely: These nipples are not quite as they seem.

There are lots of trends in fashion that never really made sense – see-through-handbags and fisherman’s pants for starters – but the latest trend fresh out of New York City could, quite possibly, take the cake.

World, meet Just Nips – stick-on nipple shields to make your natural nipples look extra hard and chilly.

hard nipple stick ons
The hard nipple stick ons come in "cold" and "freezing". Source: Just Nips.

"Look cold, feel hot," the Just Nips package reads alongside the slogan, "Boners for her!"

Created by New Yorker Molly Borman, the Just Nips stick-ons come in two sizes, "cold" and "freezing" and were created in a bid to help women "feel good in their skin, comfortable with their bodies, super-empowered when they wear this product.”

Now, if at this point, you're wondering who would buy such a product, just know this: Borman has sold out of Just Nips supplies twice in the past few months - once ahead of the Women's March and again ahead of Valentine's Day.

According to Borman, the stick-ons are aimed not just at women who want to experiment and have fun with their fashion, but also breast cancer survivors who may no longer have nipples, and members of the transgender community.


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Retailing at just $9.99 a pop, Borman, a former Ralph Lauren staffer, says Just Nips also has a charitable element, with the boxes set to include a how-to guide for at-home breast examinations.

“You’re touching your breasts anyway when you put Just Nips on, so I want to spread breast cancer awareness and teach women how to examine themselves safely and properly while they’re at it,” Borman told Refinery29 following the announcement.

hard nipple stick ons
No, it's not cold in here, I'm wearing hard nipple stick ons. Source: Just Nips.

As for Borman's preferred styling of Just Nips herself?

"Truly my favourite time to wear them is with a long-sleeve top or knit sweater, like an accessory," Borman told Refinery29. "It changes up your look and adds a little something extra."

That it does, Borman. That it does.

Would you wear stick-on nipples?