There are lots of trends in fashion that never really made sense – see-through-handbags and fisherman’s pants for starters – but the latest trend fresh out of New York City could, quite possibly, take the cake.
World, meet Just Nips – stick-on nipple shields to make your natural nipples look extra hard and chilly.
"Look cold, feel hot," the Just Nips package reads alongside the slogan, "Boners for her!"
Created by New Yorker Molly Borman, the Just Nips stick-ons come in two sizes, "cold" and "freezing" and were created in a bid to help women "feel good in their skin, comfortable with their bodies, super-empowered when they wear this product.”
Now, if at this point, you're wondering who would buy such a product, just know this: Borman has sold out of Just Nips supplies twice in the past few months - once ahead of the Women's March and again ahead of Valentine's Day.
According to Borman, the stick-ons are aimed not just at women who want to experiment and have fun with their fashion, but also breast cancer survivors who may no longer have nipples, and members of the transgender community.