Out with the old, and in with the… older?
There’s a hair colour movement women of the world are obsessing – it’s not pink, blue or even platinum blonde (sorry, Kim Kardashian).
It’s a colour you’ve always said you’d never willingly try, and swore you’d hide when you did. You might even already be nailing the trend without even realising it.
Say hello to Granny hair. (Post continues after gallery.)
Reasons to love #GrannyHair
Yes, grey hair is now the coveted colour women are requesting at the hairdressers. And Instagram is going bananas over it.
The surprising thing? While we’ve always thought grey hair looks awesome on an older woman, it can also look good on those of use who don’t have any naturally silver strands yet.
While it's fairly obvious where the trend emerged (ahem, thank you age) serious social media stalking suggests that Kylie Jenner, Kim Kardashian's younger half-sister, may be responsible for this particular mainstream revival.
Her silver strands may be gone now but they're not far from her mind, with Jenner posting this photo captioned "Missing the grey" just a few weeks ago.
RELATED: The cause of your change in hair colour
Rhianna also sported a long, grey ponytail on the red carpet at the Diamond Ball charity gala late last year.
