The Australian Government’s Health Department has spent over $800,000 in the past 18 months from taxpayer funds to pay “influencers” to support their campaigns via sponsored posts, the Daily Telegraph has disclosed. Over $600,000 of this was used on the #girlsmakeyourmove social media campaign.
The publication revealed that some influencers were being paid up to $3000 per post and that there were over a hundred different influencers who had been remunerated by the Government to post pictures on Instagram that encouraged their followers to exercise.
A hot tea, the sunset and beach walks just have something really aesthetically pleasing about it haha :) Not letting this cold weather stop me from enjoying the outdoors! I love supporting the @GirlsMakeYourMove campaign because not only does it motivate me to get out and find new ways to be active, but I can influence you guys to do the same :) Follow @GirlsMakeYourMove for more inspiration #GirlsMakeYourMove #GirlsMove #ad
I try and get out on these little beach walks every day. Even though the weather sometimes makes it a little difficult I’ve never come home from a beach walk/run and been disappointed that I went. I think it’s so important to get out in the great outdoors and breathe in that fresh air rain, hail or shine. I know I always feel 100% revitalised from it and it’s a great way to keep my body moving even when I don’t particularly feel like it. I’m such a proud supporter of the @GirlsMakeYourMove campaign and this is just one way that I can help show you my little tips and tricks to getting out there and feeling happier and healthier! ✨ For other tips follow @GirlsMakeYourMove #GirlsMove #GirlsMakeYourMove #ad