Glad Wrap triumph. It’s a win for the best of us.
People power has preserved and triumphed over the battle with cling film. Glad Wrap has announced the original cuter will be returning to the base of the box in the coming months.
Unprecedented protests had occurred (Occupy Wall Street knew nothing like this) over the brand’s decision to relocate the serrated cutter bar from the base of the box to inside the lid.
But the company have announced that they will return to the original design.
Glad Australia marketing director Phil James told The Herald Sun “We have heard the message loud and clear. We are working through this with urgency and our objective is to get the product back as soon as humanly possible”.
“The explosion of conversation about the new cutter bar has been unprecedented. We simply could not ignore the magnitude of complaints.”
The revert back to the old way of slicing is expected to costs the company many hundreds of thousands of dollars.
Mamamia previously reported:
You thought it was a manufacturing error? That maybe someone in the Glad Wrap factory got caught up gossiping and accidentally glued the serrated cutter to the wrong side of the box.
Today we learned it wasn’t a mistake.
The tool that cuts the ClingWrap – that little strip of metal – has been moved. It has switched sides from the base of the box, to inside the lid.
And the big move of 2015 had sparked a furore in kitchens across the country.
Glad Wrap can be a delicate proposition: get it right and you have yourself a tight freshness seal that you could ping a coin off. Get it wrong and you’re doomed to a bunched mess. But now, the stakes are higher. The struggle is real. Now, shit just got crazy…