An eight-year-old British girl has pointed to the apparent sexism of T-shirt slogans at her local department store in a video that has gone viral.
When Daisy Edwards walked into Tesco and saw the T-shirts on offer, she was unimpressed.
While the boys’ shirts spouted messages like ‘Think outside the box’ and ‘Hero’ – the girls’ shirt slogans conveyed something slightly less inspiring.
Messages like: ‘I feel fabulous’, ‘Beautiful and ‘Hey!’ – and, as Daisy points out, “what is ‘hey’ even supposed to mean?”
“I don’t find that inspiring. What part of ‘Hey’ is great? I don’t get it.”
In the video posted to Facebook on September 25 by her mum, Becky Edwards, Daisy is asked to explain what she thinks of the difference in the shirts' messages.
"It's unfair because everyone thinks that girls should just be pretty and boys should just be adventurous," she said.
"I think that's wrong because why should boys and girls clothes even be separated? Because we're just as good as each other."
Daisy ends the video by placing some boy shirts in the girls' section with a big grin on her face.
The video has clearly resonated with people, attracting more than 1.7 million views on Facebook and more than 19,000 shares.
Overwhelmingly positive comments congratulated Daisy on voicing her enlightened views and also her mum for "raising her right".
"What a great video, a young person that certainly knows her mind. It's a shame the clothes designers and clothes outlets don't think more outside the box, and not stereotype their young customers. Well done for expressing what many girls feel," one user wrote.
In a later post, Daisy's mum wrote that she had not received a direct response from Tesco herself - despite tweeting at them and asking others to do the same.
However her local newspaper did receive a written response, which Ms Edwards posted in a photo.
"We stock a wide variety of clothes suitable for girls and boys and listen to the views of our customers when reviewing our range. We'd like to thank Daisy for her feedback and can assure her that new styles will be arriving in stores shortly," the Tesco spokesperson's response read.
The email to the journalist also shows the spokesperson offered to send Daisy some samples of the new range.
But as Ms Edwards points out in the post, Daisy isn't meaning to single out Tesco specifically, but rather use it as an example of a wider problem.
"I will point out that we just **happened** to be in Tesco when this conversation came up, but I don't think it's particularly an issue with Tesco. It's everywhere..," Ms Edwards wrote.
"The 'I feel fabulous' top is fine - I have no issue with it on its own, it's the GENERAL sense of 'adventure and STEM is for boys, nail polish and unicorns is for girls' that we think is out dated," she said in another comment.
"They (Daisy and her sister Lauren) are brought up to celebrate their character, whatever that may be. Life is an adventure and the goal isn't to just be pretty be that a boy or a girl."