lifestyle

6 reasons women are easier to buy for than men.

Men are more content with simple pleasures.

By KATE PULLEN

I’ve come to accept something recently. It’s not that my husband knows me better than I know him, or that I am a deficient gift-giver, but it’s much easier for him to buy things for me, simply because he is a man and I am a woman. Let me explain.

1. Women have a never-ending list of wants.

On any given day, any modern woman can identify about ten items that she’d like to add to her life. It’s usually a combination of home wares, clothes and beauty products that we imagine ourselves swanning around in/on/amongst. We keep lists, we visualise new additions and we mildly obsess.

Birthdays, Christmases and Mother’s Days present a real opportunity. We always know, immediately, what we would like for a gift. We just have to tap into the never-ending list. Job done.

2. Men are more content with simple pleasures.

Modern man, similar to ancient man, has always sought pleasure from simple endeavors more than the pursuit of ‘things’ – enjoying a good meal, fishing, spending time with other men discussing sport, beer, and beer festivals. ‘Things’ simply do not rate as highly in these situations.

Just as an FYI, you should know that this post is sponsored by Dan Murphys. But all opinions expressed by the author are 100% authentic and written in their own words.

3. Women are extremely well catered for by the retail sector.

If you picture any department store, there are generally more things for women than for men. Clothes? Two floors versus one darkened corner. Beauty? One hundred counters for women, with a few products in grey and blue hues tucked away for our male counterparts. There are more undies, more patterns, more fragrances, more things to adorn our homes, more options.

Men’s gifts, on the other hand, tend to be the same selection year on year, ultimately limited to golf balls, cufflinks, socks, novelty playing cards and BBQ accessories.

4. Men like to accumulate their own boy’s toys.

Men also participate in a special ritual their wives are not privy to: the random impulse-buy of an oversized object on e-Bay. Recent purchases by my husband have included a two-man kayak, an unusual motorised scooter and a giant TV. Men get great pleasure and pride from these impulse-purchases, like a caveman hauling in an ample carcass after a day out on the Savannah. Importantly, they do not seek any input from their wives on these purchases. This is a lone pursuit, and a sacred one.

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Stress, confusion and anxiety: This is what I go through every time I have to come up with gift ideas for men.

5. Women articulate their wants.

Around October, women start helpfully texting ideas for Christmas present inspiration to their husbands. We might leave magazines around, open with items subtly circled in red texta. Just to make sure everything’s clear, we will then provide a comprehensive list by November, so our husband is fully informed and secure in his choices. We’re really helpful like that.

6. Men generally don’t like shopping.

Men see the act of clothes shopping as a defined, singular mission, where the objective is to complete a set task and then exit all shops immediately. There is no browsing, no time for trying things on or perusing wares, discussing new menswear collections or identifying tastes and flattering colour palettes. As a result, it’s sometimes hard for even the most astute wife to tap into her husband’s likes and dislikes when it comes to fashion, rendering these present choices a bit hit and miss.

So, with Father’s Day approaching, this year I will do things differently for my husband. He’s started a Beer Club recently, so I know he’ll appreciate a selection of craft beers to sample and discuss. Even better than that, he’d probably be happiest with an online gift card so he can make his own selection, and come home proudly to show it to me.

Do you agree with us? Do you think women are easier to buy for than men?

Are you stuck for Father’s Day ideas? Check out this gallery of gift ideas for men. 

Dan Murphy’s 

concept was simple – offer customers the most extensive range at the best prices, then add passion and enthusiasm. That’s the Dan Murphy tradition that continues today in over 185 stores.

Everybody loves choice, and nobody beats Dan Murphy’s when it comes to choosing from over 8,000 products including wine, whisky, beer and more. We constantly search for new and exciting products, that way every time you shop with us there is something new to discover. And to top it all off we offer Australia’s lowest liquor price guarantee*.

Shop now online at danmurphys.com.au.