By KATE PULLEN
I’ve come to accept something recently. It’s not that my husband knows me better than I know him, or that I am a deficient gift-giver, but it’s much easier for him to buy things for me, simply because he is a man and I am a woman. Let me explain.
1. Women have a never-ending list of wants.
On any given day, any modern woman can identify about ten items that she’d like to add to her life. It’s usually a combination of home wares, clothes and beauty products that we imagine ourselves swanning around in/on/amongst. We keep lists, we visualise new additions and we mildly obsess.
Birthdays, Christmases and Mother’s Days present a real opportunity. We always know, immediately, what we would like for a gift. We just have to tap into the never-ending list. Job done.
2. Men are more content with simple pleasures.
Modern man, similar to ancient man, has always sought pleasure from simple endeavors more than the pursuit of ‘things’ – enjoying a good meal, fishing, spending time with other men discussing sport, beer, and beer festivals. ‘Things’ simply do not rate as highly in these situations.
Just as an FYI, you should know that this post is sponsored by Dan Murphys. But all opinions expressed by the author are 100% authentic and written in their own words.
3. Women are extremely well catered for by the retail sector.
If you picture any department store, there are generally more things for women than for men. Clothes? Two floors versus one darkened corner. Beauty? One hundred counters for women, with a few products in grey and blue hues tucked away for our male counterparts. There are more undies, more patterns, more fragrances, more things to adorn our homes, more options.
Men’s gifts, on the other hand, tend to be the same selection year on year, ultimately limited to golf balls, cufflinks, socks, novelty playing cards and BBQ accessories.
4. Men like to accumulate their own boy’s toys.
Men also participate in a special ritual their wives are not privy to: the random impulse-buy of an oversized object on e-Bay. Recent purchases by my husband have included a two-man kayak, an unusual motorised scooter and a giant TV. Men get great pleasure and pride from these impulse-purchases, like a caveman hauling in an ample carcass after a day out on the Savannah. Importantly, they do not seek any input from their wives on these purchases. This is a lone pursuit, and a sacred one.