Did you know that one in three women* will suffer from depression or anxiety during their lifetime? Liptember is a month long charity initiative run throughout September every year that raises awareness of women’s health issues and funds research to achieve optimal health outcomes for women.
Through a fun, fresh and engaging campaign, Liptember encourages women to openly communicate and familiarise themselves with gender specific mental health issues. Now in its second year, the campaign encourages women (or men!) to get sponsored by family and friends to wear the official Liptember lip shade everyday for the month. The money raised will be used to support national programs and research at the Centre for Women’s Mental Health, which is the first gender specific mental health clinic in Australia, and Lifeline Australia, which provides access to crisis support, suicide prevention and mental health support service.
This is especially important given that 84% of contacts who call Lifeline Australia’s ‘Online Crisis Support Chat’ service (which ran from April 2011 until August 31st) are women. What’s more, the main reason women are contacting this service is about mental health issues.
Natural skincare company, Burt’s Bees has once again partnered with Liptember for the campaign and the official Liptember shade is Burt’s Bees Hibiscus Tinted Lip Balm, which can be purchased from Myer for the special price of $10.00 (a saving of $4.95). All proceeds from the sale of the Hibiscus Tinted Lip Balms also go directly to the cause.
When it comes to research into mental health, the differences between men and women are now well documented. Women are more susceptible to anxiety and depression than men with women being particularly vulnerable at puberty, during pregnancy, after childbirth and during menopause.
While there is growing acceptance that each sex has different mental health issues, there is still relatively little research on mental health issues specific to women. That’s why the need for an initiative like Liptember is imperative.