Barnardos Australia’s new campaign is challenging stereotypes and debunking common myths about foster carers.
Under the tagline ‘Count Yourself In’, the inspiring new campaign features a same-sex couple, a younger alternative couple with tattoos, dyed hair and piercings, a couple in motorcycle leathers, as well as an older couple and a single person.
The integrated campaign featuring print and multimedia aims to turn common-held misconceptions about foster carers on their head, conveying the message that foster carers come in all shapes and sizes
“We need a wide range of different sorts of carers for different sorts of children,” said Barnardos Australia CEO Louise Voigt.
With over 60 children and young people entering care every week across NSW alone, Barnardos are urgently seeking more foster carers who are able to open their homes and hearts to these vulnerable children.
All types of carers are needed, people who have the patience, resilience and understanding to support children and young people who may not have had the best start in life.
“We need carers from different ethnic backgrounds, single carers, married carers, partnered carers, gay carers, older carers who have valuable experience as well as younger carers who are very committed.
“I urge anyone thinking about becoming a foster carer to talk to us, I’m sure we can use your skills.”
Voigt said she hoped the campaign will reach out to people who have previously discounted themselves from being a foster carer.
“We hope this campaign sends the message that Barnardos Australia needs carers from different walks of life, and that you could be exactly who we need,” Voigt said.