One retailer is learning the hard way that you’re damned if you do…
When Forever 21 launched an Instagram account for their plus-size clothing line last month, they probably gave themselves quite the pat on the back.
Because promoting female body diversity in fashion is a great thing to do. No two ways about it.
Little did they know, they would soon be facing furious backlash from their new-found followers.
A number of shoppers complained the curvy models featured on the Instagram account – including well-known ambassadors of curves, Ashley Graham – were not sufficiently plus-size. “This isn’t plus, this is natural beauty in this generation. People shouldn’t be called a ‘plus’ size just because they’re larger than some other girls. We’re all perfect,” one user wrote.
Mondays looking real good ???????????????? @girlwithcurves #Forever21Plus A photo posted by Forever21Plus (@forever21plus) on Jan 25, 2016 at 8:52am PST
“THIS IS PERFECT AF NOT PLUS wtffff,” another user complained.
One problem may be that there is no universally agreed upon definition of ‘plus-size’.
Forever 21’s range starts at UK size 18, the equivalent of size 18-20 in Australian sizes.