The founder of a high-end baby wear chain in UK has hit out at a group of mums selling the brand’s second-hand clothes online.
JoJo Maman Bebe founder, Laura Tenison, slammed the group for selling pieces at cost.
“Why anyone would pay near to full price or full price sometimes plus postage for something second-hand is crazy,” she said in a post that has since been deleted on Facebook.
“We don’t charge postage so you could get a new one for less!”
The posh brand (equivalent to something like Seed in Australia) is hugely popular among UK mums and has appeared in royal baby wardrobes.
When Prince George’s first birthday images were released he was wearing a pair of Jojo Maman Bebe overalls.
Image via Facebook.
Tenison has since apologised to the buy-and-sell group blaming late-night posting after watching Trainspotting 2.
"I’m human and I made a mistake," she said.
The hand-me-downs you must give back
So, what is the etiquette of second-hand baby clothes?
Arguably, every middle-class suburban mother gets given clothes when they have baby. Shiny new clothes and hand-me-downs.
When I gave birth in the UK, I was gifted with adorable onesies and purchased overpriced designer muslin wraps.
I had so many newborn clothes my son didn't wear them all.
People told me: "Wear the good stuff - they grow out of it so quickly."