We can put man on the moon and make cakes in a mug, but pray tell – why has it taken until 2016 for us to create a makeup app that lets us road-test lipsticks?
Anyway, I’m not mad. Because thanks to ModiFace, we can now do exactly that.
Canadian digital company ModiFace has created several apps that allow you to ‘try out’ various beauty products or styles without lifting a finger. The only thing you need to lift, actually, is your phone: the makeup, hair, and skincare products are layered over your camera shot like a filter.
Just like the Snapchat puppy ears, but with lipstick.
“Patented augmented-reality technology can show makeup, hair, skin, and anti-ageing changes in LIVE 3D,” the Modiface website says. “The ModiFace Mirror features photo-realistic makeup/skin simulation, shade matching, glance-based product recommendations, pause/play modes, and more.”
Thanks to their augmented reality technology, ModiFace have been able to create dead-set genius apps like L’Oreal Paris’ Makeup Genius where you can apply a full face of makeup…online. (And if you haven’t tried that at least one on a dog/cat/baby/husband, you haven’t LIVED…)
And now they have taken this technology to Facebook.
Using the new ModiFace Facebook Messenger functionality, you can try out more 900 shades of lipstick, without the pash-rash look that comes with the testers in the store.