The chewing gum ad that is making everyone cry. True story.

An advertising executive somewhere in the world is getting a promotion.

The Extra Gum ad is here to remind us that love isn’t dead. Well, fictional love at least.

Their new campaign tells the story of Sarah and Juan, a couple that gets together in High School and uses Extra Gum packets to mark important points throughout their life.

It sounds trite, sure, but the resulting ad set to ‘Can’t Help Falling In Love’ by Haley Reinhart is incredibly lovely and has a lot of people crying.

Just TRY not to well up when watching it.

Video via Extra Gum

Damn it, Extra Gum. Maybe giving extra, to get extra is worth trying?

00:00 / ???