UPDATE 10th November: Mariah Carey has just been announced as the latest face/body of Jenny Craig at a press conference where she ‘unveiled’ her ‘new body’. Ugh.
Clearly, Jenny Craig have identified new mothers as their newest lucrative market and are tapping the shoulders of famous new mothers (as early as 5 weeks after giving birth in the case of Mel B), signing them up to spruik the weight loss plan.
Mariah Carey has shown off her post baby body and announced she is the new spokeswoman for Jenny Craig.
The 42-year-old singer gave birth to twins, Monroe and Moroccan in April of this year and has been battling to lose the weight ever since.
Carey said that as well as eating the Jenny Craig products she cooked her own meals, worked out for 45 minutes four or five days a week and although she does not know how much she weighs she is happy now being a US size 4 to 6.
New mothers ARE a potentially lucrative market – because they’re vulnerable, sleep-deprived and wrestling with issues of body image more than at any other time in a woman’s life except possibly adolescence. It can be very challenging and many women do want to lose weight. I get that.
But call me a cynic (CYNIC!) but I highly doubt that the celebrity experience of Jenny Craig is the same as a regular new mother. Just like the life of a celebrity – with access to personal trainers, chefs, stylists, flexible working hours and a phalanx of support systems – bears any resemblance to the real life of the rest of us after we’ve given birth.
I’m dismayed by the way new mothers are being targeted like this. Are you?
Last month, I wrote:
Five weeks ago Mel B had a baby. Her third. Today, she has been announced as the new face of Jenny Craig, a weight loss company.
Here’s the Mamamia on Sky News episode in which Sam interviewed Mel B:
What’s wrong with this picture? PLENTY. Every woman has the right to determine her own weight. Whatever. But I’ve had a gutful of the way new mothers are constantly coerced, guilted and even bullied by the media, celebrities and the weight loss industry into erasing every physical sign THAT THEY JUST GAVE BIRTH TO A HUMAN.
It takes 9 months to grow and deliver a baby. Why the hell is there an expectation that it should take weeks to ‘bounce back’?
Bodies don’t bounce after giving birth. Maybe yours did. Fine. But please know that you are the exception not the rule.
The vast majority of women take months or years to lose the weight they gained during pregnancy. Nutritionists recommend you take a year and do it slowly.
And some of us never get back to the weight – or shape – we were before becoming mothers. And that’s OK.
But my biggest frustration is that there is an emphasis on weight at all. There are enormous challenges that come with having a baby. There are huge mental, emotional, logistical and hormonal adjustments to be made. Some women find this easy. Many don’t. And I daresay that if your life is not changed by becoming a mother, something is very very wrong.