What I Put On My Face is Mamamia’s celebrity beauty series that takes you inside the beauty cabinets of some of Australia’s most influential people. From what skincare products they use to their go-to makeup tips, it’s a pervy look at exactly what they put on their face. And body. And hair. You get the idea.

This week, we speak to Sydney influencer and entrepreneur Elle Ferguson, to hear about her favourite beauty products and exactly how she gets those signature beachy curls.

Elle Ferguson is the ultimate cool girl.

The Bondi-based influencer, entrepreneur, podcast host and Olay ambassador is known for her mermaid hair, immaculate tan and wardrobe that, quite frankly, rivals Carrie Bradshaw's.

If you're one of the 680,000 people who follow her on Instagram, you'll already know all that; and there's a good chance you want details on just how she achieves her effortless look.

Well, same. So we asked her.

Here's every beauty product and tool Elle Ferguson swears by.

Elle's approach to beauty.

"I'd say it's minimal, but I think if you opened up my cabinet, you'd have the complete opposite," Elle toldMamamia.

The influencer - who mostly shoots her content in Bondi Beach - goes for a beauty look that reflects her surroundings.

"I like to look a bit sun-kissed, like I've spent the day at the beach," she said.

But while that sounds simple to achieve, it involves a few products...

Elle's skincare routine.

Before COVID, especially while travelling, Elle noticed her skin would regularly go from bright and bouncy to flat and dull.

During lockdown, she trialled lots of different products to see what would keep her looking radiant, and one product came out on top: the Olay Regenerist Collagen Peptide24 Cream, ($29.99).

"I've used [Olay] for years," Elle said.

"I find that I need a moisturiser that has collagen in it because [otherwise] my skin goes really flat."

Other than that, she keeps her skincare routine pretty basic - and it's out of necessity.

Elle explained that after testing out all those products, she got something called "cosmetic overload".

It broke down her skin barrier and left her with "a really bad case" of dermatitis under her eyes.

On the upside, it helped her figured out what works:

"I fell in love with the Vintner's Daughters [Signature Set], ($574)," Elle said. "It's a two-step process - an essence then an oil. I've been [using] it for six months now."

The makeup artists Elle works with noticed how the products visibly improved her skin.

"They were like 'your skin texture is amazing'... they could see the results first-hand," she said.