Left: e.l.f. Cosmetics from KMart, and right, Carla GS wearing the products. (Source: Supplied.)
High-impact colours on a barely-existent budget? Yes please. The cult US beauty brand, e.l.f. Cosmetics, has gained a reputation in its home country as an ultra-affordable beauty favourite.
It’s been available exclusively at Kmart for little over a year in Australia, yet it’s still remained the best-kept secret of beauty devotees.
I used only a handful of products to create a day and night makeup look. Each of the products offered maximum coverage with minimal application and all together came in under $50. That’s the cost of one luxury brand lipstick, my friends.
Look one: Fresh daytime.
For this makeup look, I had two goals: get it done fast, and to re-create the glowy, bronze-lidded look that’s been all over the catwalks lately.
e.l.f. products used:
Mineral Eyeshadow Primer in Sheer, $8.
Baked Eyeshadow in Toasted, $8.
All Over Color Stick in Golden Peach, $3
Lip Balm Tint in “Berry”
Defining Eye Brush, $3
Blending Eye Brush, $3 (Post continues after video.)
Now, some of these products definitely deserve honorable mentions. The Mineral Eyeshadow Primer, $8, has been named as a convincing dupe (or copy) for the Urban Decay Primer Potion, $30. I don’t think the products are exactly the same – the e.l.f. primer is distinctly thinner – but they both achieve the same task, which is to create an even, non-creasing base for the eyeshadow.
It’s the best budget brand eyeshadow primer I’ve tried, and it is ultra affordable at $8.
I’m obsessed with the e.l.f. Color Sticks, $3, particularly as they remind me of the NARS Multiple, $56. The peachy, bronzey tones, like our friend Golden Peach, are particularly versatile, as you truly can wear them all over your eyes, lips and face.
The Color Sticks provide a huge surge of colour in just one swipe. I also reviewed the Pink Lemonade shade here - I love them that much. The sticks are so small that you can pop them in your handbag (or suitcase, if you’re travelling) for on-the-go touch-ups.