It’s not our hip pockets fuelling conversations in the final countdown to election day. It’s out hearts.
Forget jobs and growth. For women, it’s social issues, including immigration and asylum seekers, marriage equality, cultural issues, women’s safety and domestic violence that are dominating conversations online this week.
More than ever before, social media has been front and centre this election campaign and while it’s where we’ve been looking for news, it’s also where we’re going to give our two cents on the issues of the day, sharing articles, commentary and undoubtedly a quip or two.
In the last three months, more that 3.4 million people have either posted about or engaged with election-related content on Facebook and from week one to week eight of this drawn out campaign, engagement has quadrupled.
Women have been particularly vocal online, according to data provided Facebook, and “Social Issues” are top of the agenda.
With less than 24 hours before head to the polls, nearly half of all election chatter has been focused there this week, closely followed by “Benefits/Welfare”, which includes topics like Medicare, social security, the costs of living, housing, retirement, disability assistance, family benefits and education.
Social Issues are number one in the final week. Source: Supplied
Way back in week one — the week following the Budget — "Economy" unsurprisingly rated as the most talked about topic for both genders, but since then it's consistently played second fiddle to the social stuff.
That said, the Economy, Social Issues and Benefits/Welfare have consistently made up the top three talking points for women, shuffling around to reflect the shifting focus of the national debate over the last eight weeks.