Jacqueline Cohen admits that initially, she didn’t think too much about the request for high-resolution images of her handmade candles.
It had come in the form of an email from a producer at US blog, Those Heavenly Days. And while it was some free publicity for her small business, Écru Candles and her Up in the Clouds range, the Sydney mum didn’t predict what a huge opportunity it would be.
That’s because this wasn’t just any blog, as the 32-year-old soon found out, it was US actress Katherine Heigl’s blog.
The former Grey’s Anatomy star featured Écru Candles among other homewares in a blog post, Artisan Picks: May 2018.
And then she shared this Instagram post featuring Jacqueline’s Up in the Clouds design with her 2.4 million followers: