There’s an unspoken, niggling thought many women have while clothes shopping for their kids (or for their nieces, nephews or friends’ children): Does buying budget-friendly options mean that I’m contributing to terrible working conditions somewhere in the world or the demise of our environment?
Being a conscious shopper when you’re on a tight budget can be harder than giving up chocolate at Easter. But we have the solution – you can have your chocolate bunny and eat it too. The answer, friends, is fashion forward brand, H&M.
It’s famous for being very easy on your wallet (tick), for stocking kids’ clothing from newborn up to 14+ years old (tick), and also for offering eco-friendly and sustainably-focused children’s clothing (big, big tick). This includes using materials like organic cotton to produce the clothes – all of which can be found in-stores marked by a green swing tag.
Being committed to sustainability, H&M encourages customers to take part in their garment collecting initiative which allows shoppers to bring in any old textiles and garments from any brand, in any condition. Really. By reusing and recycling, it not only closes the fashion loop and decreases waste, it also gives them a new life. Nice, huh?
Guilt-free, credit card-loving shopping for the kids you love. Yes – it’s possible. Here are our picks…
The perfect gift for a new mother? Forget frills, heavy prints or hectic details - a couple of functional, easy-to-manoeuvre bodysuits will be a god-send when she’s changing nappies at 2am. Plus, they’re made from organic cotton and feature adorable little dogs, what’s not to love?